We’re all still discovering how people use the web. Easy to follow rules such as "Three clicks and your customer’s out" mask more complex site-visitor relationships.

In my experience, these three guidelines are a good starting point:

n develop your site in response to your users

n since your site will be many people’s first point of contact with your company, it must express your brand values

n ease of use is part of your online brand

three clicks and out?

n home

n advertising

n multimedia

n brand identity

n literature

n exhibitions

n web

n NAPF

n Michael Page PLC

n Hoggett Bowers

n get in touch

We’re all still discovering how people use the web. Easy to follow rules such as "Three clicks and your customer’s out" mask more complex site-visitor relationships.

In my experience, these three guidelines are a good starting point:

n develop your site in response to your users

n since your site will be many people’s first point of contact with your company, it must express your brand values

n ease of use is part of your online brand