three clicks and out?
We’re all still discovering how
people use the web. Easy to follow rules such as "Three
clicks and your customer’s out" mask more complex
site-visitor relationships.
In my experience, these three guidelines
are a good starting point:
n
develop your site in response to your users
n since
your site will be many people’s first point of contact
with your company, it must express your brand values
n ease
of use is part of your online brand