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brand = value
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Most of us haven’t had the chance to
work on Kylie Minogue’s bottom or Coca Cola’s
bottle. But they’re both instantly recognisable shapes
that express a brand value.
Likewise, the DTLR Think logotype and the
BSI Environmental branding imagery are just the graphical
expressions of their core values. And, obviously, just as much
fun to work on as Kylie’s most recognisable asset.
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