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brand = value
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Most of us haven’t had the chance to work on Kylie Minogue’s bottom or Coca Cola’s bottle. But they’re both instantly recognisable shapes that express a brand value.
Likewise, the DTLR Think logotype and the BSI Environmental branding imagery are
just the graphical expressions of their core values. And, obviously, just as
much fun to work on as Kylie’s most recognisable asset.
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